Good design makes a difference in our world. Whether it’s communicating a social ideal, helping a business attract clients, motivating people to join an organization, enabling citizens to vote for the candidate of their choice, or simply helping travelers find their way through a busy airport, good design means connection.
Graphic design combines the creativity and formal characteristics of fine art with the audience-centered approach of marketing to create effective visual communications. Unlike fine art, it is always in the service of the client’s needs.
Much more than simply “making things look pretty,” graphic design uses color, type, and
Much more than simply “making things look pretty,” graphic design uses color, type, and
composition to communicate with the chosen audience. (Chairril, 2010)
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