1) Repeat a specific shape at regular intervals, either
horizontally or vertically.
2) Center elements on a page.
3) Put several small visuals in one area to balance a single large image or block of text.
4) Use one or two odd shapes and make the rest regular
shapes.
5) Lighten a text-heavy piece with a bright, colorful visual.
6) Leave plenty of white space around large blocks of
text or dark photographs.
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